Say hello to the brand new children's lifestyle label LOUVEA and their signature characters Robin the Monkey, Ducie the Cat, Henry the Lion, Onur the Fox and Fisher the Jellyfish in their very first appearance in an easy to wear range that includes bright colourful long-sleeved t-shirts, sweatshirts, long sleeved jersey dress and a baby suit. LOUVEA´s gender-neutral collection is designed with comfort, quality and practicality in mind with the ease to mix and match.



LOUVEA was founded by British designer Patricia Hong and Swedish illustrator Linda Ayres. Mixing some of London’s eccentricity with Swedish love of colours and pattern, add storytelling and humour, and LOUVEA’s own visual language emerged. The aim was to develop an aesthetic that appeals directly to children’s creativity and imaginary worlds. The result is a collection that is bold, colourful and fun.



LOUVEA’s product range is considered non-seasonal, with new characters and original designs being added to the collection periodically throughout the year. Retailers can order the range at anytime and expect short-term delivery within 4 weeks. Throughout the entire production process, partners and suppliers are carefully selected to ensure that all producers are certified and accredited to comply with all testing standards in babywear manufacturing; equally the prints are manufactured by an accredited factory with minimal environmental impact.